Switzerland Tourism officially unveiled its summer campaign to the UK travel market in March, with a media launch event at London’s Glaziers Hall.
Held in Glaziers Hall’s underground events space, the London Bridge Arches, journalists were welcomed with Swiss wine and hot and cold canapes, including Sbrinz cheese baskets with asparagus and bratwurst with “mustard tomy senf” dip.
To introduce the theme of the new summer campaign, journalists were divided into three teams for a game of Hike-Around , based on the 80s tv show Runaround.
The game saw everyone up on their feet, voting on the correct answers to questions by choosing one of three of Switzerland s most famous hiking routes, Via Alpina, the Jura Crest Trail and the Alpine Passes Trail.
“The Glaziers Hall team have been really helpful in planning the event, and it was great having the flexibility to bring in our own catering and Swiss wine for the event. Having looked around all of Glaziers Hall’s other event spaces, including the rooms overlooking the river, I hope we will be able to return again in the future for another event.”
Switzerland Tourism - Sara Roloff