Games London, Technology & Advancements in the Event Industry


POSTED BY | Will Simmonds

Games London, an initiative funded by the Mayor of London’s LEAP ‘Local Enterprise Partnership for London’ has one simple goal, to make London the games capital of the World. This week, Film London and the UK Games Industry Trade Body expected over 50,000 guests to participate in London Games Festival. Last year highlights included giant outdoor monopoly through to cutting edge technology for new games. With advancements in AI and VR opening a new world for gamers, we turn to how technological advancements have and will continue to influence the events industry.

Our top 3 to mention:

Audience Engagement tools

A good way to keep your audience engaged is to ensure interaction throughout. Whether this is using devises like Catchbox, a microphone thrown to members of the audience in a Q+A, or live social feeds that drive participation and boost social media exposure, there is a huge benefit to taking this aspect of your event into consideration.

Live Streaming

Free live streaming services like Periscope are now widely available across the globe. Although some event professionals have concerns that making content freely available will deter delegates paying for tickets, if used in targeted and thought out way, this technology can provide fantastic exposure and provide reach that a closed event cannot. As we move forward this technology can help the smallest of events have large impacts, minimising planning and reducing costs  – Eventbrite

Radio-Frequency Identification (FDID)

This may sound very technical but it can make the task of running an event smoothly and accurately a whole lot easier. RFIDs use electromagnetic fields to identify and track tags attached to objects providing an easy way to interact with delegates and pass information. Frequently used for tagging visitors at stands, paying for drinks at a festival and scanning guests into an event, this technology can help improve efficiently and accuracy with the bonus of being able to read hundreds of tags at a time, as opposed to a singular bar code – Wikipedia